Message from CEO
Authele took its first step of beauty career as total-beauty-salon "Authele" in September 2005: the salon was a combination of a hair salon and a beauty-treament clinic.
At "Authele", our mission was to make customers satisfied with the value of treatment for more than its price. To achieve this mission, we kept seeking the reason to be chosen from thousands of other salons. The enormous effort made us realize our customers' deep concerns of their body, and we truly wanted to become their remedy. Authele is creating our own trusted hair care, skin care and body care products ever since.
Our products are carefully designed to be used by absolutely eveyone including infants and those who have struggling with the sensitive condition of hair and skin. At first, we thought of using our products only in our salon, however, customers always asked us as if they were able to use the products at home. We pleasantly decided to sell our products especially made for home-use in response to people's needs.
Authele has not yet been well-known in the society, though, we know there are many of you who have troubles and do not know the solutions. Authele strongly believes that we could help you with our accurate knowledge. We appriciate your undestanding of our mission, and hope the products are chosen by as many people as it can reach.
Kenji Oishi, CEO of Authele Co., Ltd.